Over the last decade a lot of attention has focused on UX metrics. Many product managers and business sponsors want to be able to measure the impact of a new product or design on the user experience. Many of these UX metrics focus on usability, such as task success, efficiency, and satisfaction. More recently the conversation has evolved to focus on user’s emotional experiences, and specifically how to measure experiences than are highly subjective and often quickly changing. In this workshop I will cover:

• Different techniques for collecting, analyzing, and presenting UX metrics focused on the emotional experiences of using different types of technologies, products, and services
• When to use (and not use) various metrics, and their individual strengths and limitations
• How measuring emotional engagement fits within a larger context of UX research and organizational strategy

After attending this workshop you will be familiar with different ways to measure emotional engagement, and how to use these metrics within your organization to have maximum impact on product design and strategy.

From start-ups to multi-national organizations, Product Management is maturing in Asia. On top of this, many UX designers are transitioning their careers into Product Management – combining their research and design skills to create successful products. But what sets a good UX designer apart from a great Product Manager? This is a hands-on workshop where Andrew will cover:

• How to shift your team and organization thinking from solution-orientated to problem obsession
• How to use your UX skills to find evidence - both quantitative and qualitative - to make sure you’re solving the right problem
• How to effectively create and communicate a product vision to excite your development team and key stakeholders
• How to know when you’ve actually solved the problem – using the right KPIs and OKRs (and understanding the difference)
• Frameworks and processes for creating and prioritizing a Product Manager’s best friend - the product roadmap

After attending this workshop you will have gained essential, practical Product Management skills that will put you on the path to becoming a more effective UX designer. Perhaps even a career in Product Management!

Design sprints have become a popular way to learn the practical essentials of running a design sprint.

• When to sprint and when to run (away)
• How to plan for success as well as how to learn to live with failure
• Facilitating sprints: What's your job? What's not? The rhythm of sprints, what's reasonable to achieve. How to keep people on track and how to rescope on the fly
• Documenting sprints: Sounds dull, is actually awesome
• Designing and running tests in a sprint
• Concluding a sprint: Once the dust settles, what can you, or should you, take from the sprint?

The workshop will run through a mini sprint with attendees. You’ll get to do some planning, run some exercises, share experiences.

After attending the workshop you will:

• Know what design sprints are and what they can be used to do
• Understand what makes a good candidate for a design sprint
• Understand the phases of a sprint and why you go through these
• Know some of the common mistakes people make when running design sprints
• Go away with some tips and techniques that you can apply in your own businesses

In today's world, we’re dealing with ever expanding multi-device multi-screen ecosystems across multiple channels. This includes a variety of resolutions, inputs, computational capabilities, hardware profiles and form factors. Each of these ecosystem profiles have their own user behaviours, user needs, interaction models and design patterns.

In this half day workshop, we will look at case studies of successful (and not so successful) UX ecosystems, and we’ll learn about the importance of initially focusing your design practice on the overall ecosystem experience rather than the small design details that are a byproduct of the constant switching of devices that typically occurs.

After attending this workshop you will:

• Learn the importance of aligning the back-stage business with the front-stage channels
• Recognize the characteristics of different types of UX ecosystems
• Be able to start mapping UX ecosystems
• Understand the unique challenges of designing across multi-device ecosystems
• Learn why UX ecosystem maps are valuable alignment, gap analysis and sensemaking tools not just for designers but for the entire business