Events 2005

Home > Events

The Hong Kong UPA Chapter welcomes Hong Kong-based writer and marketing consultant Kay Ross.

In most website development projects, companies devote lots of time, expertise and resources to the fancy technology, and the content is usually not seen as a priority. But who creates and manages the content? It is, after all, the reason that visitors visit the site. How do you write compelling, user-friendly content that gets results? And how is writing for websites different from writing for hard-copy documents?

Kay will share tips and case studies about:

* The importance of web content
* Defining the purpose of your site, in line with your marketing/branding goals
* The basic principles of effective marketing and good writing
* Focusing on your users’ wants and needs
* Usability – How to usability-test your content
* Usability tips for writing content your users will read

Benefits:
* You’ll understand the importance of quality content
* You’ll learn how to write compelling, user-friendly content
* You’ll make your website a more effective marketing/branding tool
* You’ll understand how to use content as a retention tool

Takeaways:
* Summary of Kay’s presentation
* Booklists about marketing and writing

Target Audience:
* Web Developers
* Marketing Managers
* Writers/editors

Biography:
Kay Ross is an Australian freelance editor, copywriter and marketing consultant/trainer who has lived in Hong Kong since September 1993. Kay works with clients in a wide variety of industries to help them create compelling marketing communications material, including ads, brochures, newsletters, websites, press releases and project proposals. She’s also a popular speaker and trainer about marketing and writing. Kay is a member of the Women in Publishing Society, the Women Business Owners’ Club and the Media & Marketing Committee of the Australian Chamber of Commerce. For more information, go to: www.kayross.com.